Transactional Conversation

Recognizing Other Expression

A.      Making Complaints

Questioning	Responding
·          Don’t get me wrong, but I think we should concentrate on other system.	·          Okay. We have no objection. ·          Well, let me see. ·          Well, let me think. ·          I’ll have to think about that.
·          Excuse me if I’m out of line, but your work has not been adequate lately.	·          OK. I am trying to prepare it better. ·          I’m sorry. It’s my false. ·          How shall I do it?
·          I’m sorry to have to say this but I think we need to take another method.	·          Okay. We are preparing it. ·          Oh, sorry. It was fixed. ·          That’s what I thought too!

B.      Making Request

Questioning	Responding
·          Can I borrow your notes book? ·          May I read report? ·          Could I use your computer?	·          Sure. ·          Okay. ·          All right. ·          Of course. ·          I am sorry. I’m using it right now.
·          Do you mind if I use your mobile phone?	·          Not at all. ·          No, help yourself. ·          No, go ahead.
·          Would you mind helping me with this?	·          Not at all. ·          Of course not.
·          Would you mind not playing the radio so loud?	·          Oh, okay. Sorry. ·          Sure.

C.      Asking Someone to do Something

Questioning	Responding
·          Come on time and do the job well.	·          Yes, Sir. ·          Certainly, Sir.
·          Read discussion summary for me, please.	·          All right. ·          Okay.
·          I want you to check the data.	·          Oh, I’m sorry. I’m busy now.

D.      Making Suggestion/ giving Advice

Questioning	Responding
·          Why don’t we take a vacation?	·          Sure. We could go to London.
·          Why not visit the concert?	·          That sounds great.
·          How about going to Singapore?	·          I think that’s a little expensive.
·          Let’s take a trip this school haliday.	·          Good idea.
·          Do you have any advice for me? ·          Can you give me some advice about something?	·          My advice is to be careful in doing business with them. ·          I advice you to talk with your lawyer.

E.       Discussing Possibilities and Capabilities

Questioning	Responding
·          Do you think we are capable of solving this problem? ·          Would there be any possibility od being a moderator?	·          That’s one possibility ·          I think you have that capacity.
·          Could you possibly finish compiling this document?	·          I’m sorry I can’t. I have to finish this academic report first.
·          Do I have the ability to become a director?	·          Yes, you have the ability to do that.

BLUE BEARD

A Long time ago, there lived a man who was very rich. He owned a vast tracts of land, and lived in a splendid castle. But this man had the misfortune to be very ill-looking, and had a beard which from its colour, caused him to be called Blue Beard.

Not far from this castle lived a lady who who had two pretty daughters. Blue Beard wanted to marry one of them. But, both of girls refused him, because there were stories afloat that although he had already been married more than once, no body could tell what had become of his wives.

Blue Beard thinking, to overcome the objection of the sisters. Blue Beard managed so well. Before the end of the week, Fatima the youngest sisters, outgrew her dislike for him and became his wife.

A month later, Blue Beard left Fatima for a few weeks. He told Fatima many rules in this castle. Blue Beard allowed Fatima to do anything that she wanted. But, Blue Beard didn’t allow Fatima to open a Blue Closet.

Fatima promised not to forget. As soon as Blue Beard was gone. Fatima invited her brothers and sister to come to this castle. During the day, Fatima was so busy that she never once thought of the Blue Closet. But when all the guest were gone, she felt a great desire to know what is contained.

She took out the key, and opened the door. She walked into the closet a few steps, and there saw a horrible sight. She was in the midst of blood and hanging around the walls were the bodies of the former wives of Blue Beard whom he had slain.

Fatima trembled and the key fell on the floor. The key stained with the blood. She tried to wipe it offbut the blood wouldn’t come out.

The next day, Blue Beard suddenly came home. He asked Fatima for his keys, and she gave them to him all except the one to the Blue Closet. He looked them over and then asked Fatima where the key of Blue Closet.

Poor Fatima went to get the key. Before going back with it she tried once more to wash of the blood-stains. But Blue Beard same to her room because he tired of waitig for her. “How came this blood to be here?” asked Blue Beard in a voice like thunder. Then Fatima turning very pale. “I know full well. You’ve been in the Blue Closet. And since you’re so fond of prying into secret, you shall take up your abode with the ladies you saw there!”

Almost dead with terror, Fatima begged that he would at least allow her a short time to pray. Blue Beard gave her half an hour and then he left the room.

As soon as he left her, Fatima ran to her sister and asked for help. Her sister would help Fatima if their brother help them too. They waited ad waited for their brothers. But their brothers haven’t come yet.

Blue Beard now cried out so loudly that his voice shock the whole house. His poor wife came down and knelt at his feet, Blue Beard seized by the hair and was just about to cut off her head. Foot-steps were heard coming, and in a few moments Fatima’s two brothers rushed in with drawn, sword, and when they saw what Blue Beard was about, put and end to him.

Fatima thought that she was dead too. But she soon recovered her senses, and then she could scarcely believe that she was save.

As Blue Beard had no relations, all of his riches went to Fatima. She gave each of her brothers money enough to enable him to live in comfort, and to her sister, who was marry shortly afterward, she gave a large dowry. She herself became in due time, the wife of a young nobleman whose kind treatment soon made her forget Blue Beard’s cruelty.  

ADVERTISEMENT

DEFINITION
 Advertisement is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon goods or services.
PURPOSE
 There is one purpose of advertisement : to motivate the reader to purchase the goods or service.
 To motivate the reader to desirable action, advertisement must be able to :
1. Draw attention of the intended purchaser.
2. Cause in the intending purchaser interest to the goods.
3. Motivate his desire to purchase the goods.
4. To require of the intending purchaser of action.
How to Make an Advertisement
1. Begin the advertisement creation by analysing your product and consumer.
2. Understand WHO will buy or who is your consumer? use your product or service.
3. Find out WHAT is so special about your product, the unique selling proposition.
4. Understand WHY will they buy or how will they use your product.
5. Decide HOW to effectively convey the Product message.
6. Think of WHEN will they buy, how will they shop for it.
7. Admire your advertisement.
Types of Advertisement
1. Digital Advertising
 Television advertising
 Radio advertising
 Online advertising
 Product placements
2. Physical Advertising
 Press advertising
 Mobile billboard advertising
 In-store advertising
 Coffee cup advertising
 Street advertising
 Celebrity branding
BENEFIT
 Advertisement can attract new customers, new prospects and leads, and encourage existing customers to spend more on your product or service.
 It can build credibility, establish and maintain your "brand" or unique business identity, and enhance your reputation.
What advertising cannot do:
 Create an instant customer base.
 Solve your money problems by producing instant cash.
 Cure poor or indifferent customer service.
 Create benefits that do not really exist.
 Sell products and services that nobody wants.
TIPS
 You should draw attention.
 Successful advertising headings should sound as the promise – direct or meant. The first example is a promise to show to the reader how to save or earn money, or how to reach a definite purpose:
“Are you ready to become the millionaire within 12 months?”.
 The best question heading is that excites the reader, touches his self-estimation.
 Use colloquial expressions, or the words seldom meeting in advertising.
 Use a pronoun “You” in the text of advertising, as it is possible more often.