ADVERTISEMENT

DEFINITION
 Advertisement is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon goods or services.
PURPOSE
 There is one purpose of advertisement : to motivate the reader to purchase the goods or service.
 To motivate the reader to desirable action, advertisement must be able to :
1. Draw attention of the intended purchaser.
2. Cause in the intending purchaser interest to the goods.
3. Motivate his desire to purchase the goods.
4. To require of the intending purchaser of action.
How to Make an Advertisement
1. Begin the advertisement creation by analysing your product and consumer.
2. Understand WHO will buy or who is your consumer? use your product or service.
3. Find out WHAT is so special about your product, the unique selling proposition.
4. Understand WHY will they buy or how will they use your product.
5. Decide HOW to effectively convey the Product message.
6. Think of WHEN will they buy, how will they shop for it.
7. Admire your advertisement.
Types of Advertisement
1. Digital Advertising
 Television advertising
 Radio advertising
 Online advertising
 Product placements
2. Physical Advertising
 Press advertising
 Mobile billboard advertising
 In-store advertising
 Coffee cup advertising
 Street advertising
 Celebrity branding
BENEFIT
 Advertisement can attract new customers, new prospects and leads, and encourage existing customers to spend more on your product or service.
 It can build credibility, establish and maintain your "brand" or unique business identity, and enhance your reputation.
What advertising cannot do:
 Create an instant customer base.
 Solve your money problems by producing instant cash.
 Cure poor or indifferent customer service.
 Create benefits that do not really exist.
 Sell products and services that nobody wants.
TIPS
 You should draw attention.
 Successful advertising headings should sound as the promise – direct or meant. The first example is a promise to show to the reader how to save or earn money, or how to reach a definite purpose:
“Are you ready to become the millionaire within 12 months?”.
 The best question heading is that excites the reader, touches his self-estimation.
 Use colloquial expressions, or the words seldom meeting in advertising.
 Use a pronoun “You” in the text of advertising, as it is possible more often.